Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages.  Turn off a
consumer with your email and you can be sure they`ll
tune out your message.  Don`t let this happen to you!
A message that earns respect makes sales.  That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)
Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.
=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS
Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across.  To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.
Wondering why to limit your lines to just 65 characters?
(Good question!  It shows you`re thinking.)  There are two
reasons that "less is more":
-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.
-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages.  If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.
  -- Tip within a Rule #1:  Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose.  That means you won`t have to
hit Enter each time after typing 65 characters.  Makes life
easier!
  -- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template.  Then paste
your email below it to see if any lines extend too far to
the right.
=> RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid
listening to a screaming car salesperson?  No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either.  Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard.  (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)
-- Tip within a Rule:  Consumers buy from a source they
trust.  Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.
=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes?  Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right.  His
product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block.  It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it.  (Ouch!)

Tips for Online Marketing Your E-Commerce Site

Since e-commerce is now a common method of doing business, the initial job in building a successful e-commerce store is finding, categorizing, and uploading a fair amount of useful products onto a well designed online store. The second vital task for being successful in e-commerce is getting traffic. Different ways of getting attention online and accessing the all important traffic that apply to all types of businesses are listed below.
1. Optimize your e-commerce shop for searching by adding a succinct site description, relevant keywords, and a title that describes your business.
2. Exchange links with other sites by adding a link pages or pages. For your links have the link text read the actual keyword that you like to use to drive business to your site opposed to your business title.
3. Create pages for your business on social networking sites, include your business URL on these pages, and make tons of friends. You can definitely increase your user and client base by networking on these types of social sites.
4. Post helpful tips and advice frequently on online forums related to your industry as such posts often allow you to include your URL links.
5. Write articles relevant to your industry and submit them to article directories online. Your URLs can be included in a resource box at the bottom of each article.
6. Frequently submit press releases concerning news about our business or content updates to free press release sites.
A successful e-commerce site needs much traffic to create many sales. Through time, traffic turns into a loyal customer base which ensures your the future of your business. Though, you must consistently follow the above strategies over the years to increase and also simply maintain your search engine rank.

Inside Tips from a New York Web Design Company

What makes a New York Web design company any different from other Web design companies? That’s easy Competition. Just look at how many design firms there are out there and you will see what I mean! In the city or outside, someone seeking high quality Web design in New York faces hundreds of choices in an area of just a few city blocks. Now that’s competition!
If you don’t live or work there it can be hard to imagine, so let me paint a picture Let’s say you typed “New York web design” into Google’s search box. You would get over twenty one million pages returned! Yes. 21,000,000! Are there that many Web design companies in New York? Of course not. But there are thousands of Web design firms in the area desperately trying to outdo each other. To be seen first and as the best. And 21,000,000 Web pages of competition are a testament of just how hard they will work to do so.
Sure, the competition is crazy but there is a good side. It makes those who really want to shine, work that much harder. They know anyone seeking design services has thousands of choices so they have to keep their ideas fresh and talent at its peak.
That said; here are some inside tips from a successful New York Web design company. We will focus specifically on Website usability, which has the unique distinction of being both the most important and principal consideration yet which is generally least considered.
First of all, people don’t typically read a Web page. They gloss over it. Actually, they quickly scan it so you need to get their attention right away and keep it. Here’s how…
1.) Use your most important keywords as the anchor text (that’s the text comprising the hypelinked words) in your links throughout your page’s content. This is a biggie! Want to see how big?
2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.
3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It’s a safety net many users rely and to deny it could result in major inconvenience to your visitors.
4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to “Search The Web” gives your visitors an invitation to leave your site. Why would you want that?
Secondly, people are not the only ones who visit your site. Search Engines do too. At least you should hope they do. So how do you make a website search engine friendly? It’s easier than you might think. There’s a lot more to it than using keywords in your meta tags. The days when you could just add keywords to your site’s head tags are over. The following are the three (3) things you absolutely need to do if you want your site at the top of Google.
1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page’s content. This is huge! Allow me to demonstrate how powerful this one element can be.
Go to Google and run a search for “Click Here” (no quotes.) Now try to pay special attention to two things… First, there are more than 1.6 billion other (competing) pages. Second, the number 1 match is a link to an Adobe Acrobat Reader download page.
Ready for a surprise? The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of Web pages supplying a link to Acrobat “Click Here” as their anchor text of choice. Amazing, isn’t it? This is the best news every for your site! This is like a magic bullet that works every single time. And it’s so easy. This leads us to our next tip
2.) If SEO becomes a priority for your site, as most will, build a separate page for each of your main keywords. And don’t forget to link the keyword rich anchor text, from each individual page, to the topic page that has that specific keyword as its main focus.
Insider Advice: As a Web developer you can deliver more value to your clients and earn substantially more by learning about SEO and helping get your clients sites to the top of Google, Yahoo and MSN. There are plenty of great SEO tools that can help anyone become a quick success with little time or effort. Just find a product that delivers and has customers you recognize. eBay, Motorola and Lexmark all place their online success in the hands of a tool you can get for $250 at http://www.iBusinessPR0M0TER.com. Just dig around and find a tool that has the best success rate with clients who could easily afford anything but choose to stick with that one.
3.) Keep the idea of relevant anchor text in mind when requesting inbound links from other Websites. Google is all about inbound links and even the sites with the best content never get too high without great inbound links. By the way, this might not seem like a ?design? tip but it is more important than you can imagine.
Take this opportunity to build your brand in your own words. Remember, once you have the visitor, you have to keep them. Using the same logic as tip two, you should always request specific keywords be used as anchor text in the links from other sites to your pages. It’s also better to have each link go to the most logical page. Some to the home page are fine but you really want relevant deep linking as much as possible.
Warning: Avoid reciprocal link farms like the plague! They are so easy for Google to spot it’s a joke.
If you need to build links quickly or don’t have the time to dedicate to requesting links yourself, you can use a service that does “3 way linking.? It’s the ideal ?set it and forget it? option without worrying about reciprocal links being tracked. A service called 3 Way Linker (http://www.3WayLinker.com) is one of several that do this nicely and affordably.
It’s so simple that it’s brilliant. Imagine that ?Site A” links to ?Site B” then ?Site B” links to ?Site “C”. Finally ?Site C” links to ?Site A”. Using this method each is a true one way link.
That’s all for now. Good luck!

Making Money Online Through The Use Of Clickbank

Whether one is just getting involved in internet marketing or has been doing it for some time you are going to be looking for ways in which you can make money easily and profitability through the use of affiliate marketing. So you should seriously be considering selling Clickbank products. But Clickbank isn’t actually an affiliate network in the strictest meaning of the words, but rather a place where products are sold and which can be purchased safely by those wishing to buy them.
In a press release that Clickbank sent out just over a year ago they announced that during the first day’s trading of 2007 they had managed to make over $1 million worth of sales. Then since this time it has been a regular occurrence for more than $1 million worth of sales to have taken place on any given day.
But it is not just the daily sales figures at Clickbank which are so impressive, other statistics relating to Clickbank are proving to be just as impressive and these will give you some idea as to why you may seriously want to consider using Clickbank to provide you with a regular source of income.
1. Clickbank has now more than 1.25 million registered affiliates on their site and of these 100,000 is known as being active, whilst another 12,000 or so are known as publishers.
2. The sales that are taking place on Clickbank are currently running at 30% above those that occurred in 2007.
3. Currently there are more than 35,000 products listed by Clickbank and each and every day a further thirty new products are being added to this list.
4. Today the average price of products that are now being sold on Clickbank work out at about $41. Plus the average rate of commission that the affiliates earn through selling such products is 55%.
5. The average number of sales which take place on any given day on Clickbank is around 25,000.
But what is Clickbank’s real strength is that it is able to cater not only for affiliates but also publishers as well. This means that the average customer has the chance to choose where to produce books that they sell or where to promote other people’s products. But at the end of the day the success of Clickbank is down to those affiliates who are able to create more than 70% of all the sales that occur through it. Certainly promoting one of the many products that you can find on Clickbank is without a doubt the best way for you to be able to generate an online income quickly.
There are several ways in which a person can promote Clickbank products the easiest of these being to set up a blog where you provide a review of the product in question along with further information about it. The other way that many people find useful to promote Clickbank products is by writing articles and then submitting one of the numerous online article directories. Through the resource box on these articles one is able to provide a link which will then direct the reader to your sales page or blog.
Another way of promoting Clickbank products which are used by some of the more experienced marketers is to create Pay Per Click Adverts which you then put on to networks such as Google Adsense. You need to learn everything about the various techniques involved in creating the right kinds of adverts if you want to be assured of getting a regular income from them. Ideally, I wouldn’t recommend using this method unless you really have gained the right amount of experience first.
Being a publisher on Clickbank is not that difficult, the main criteria being that you have something that you wish to sell. As for the writing of the articles etc., this is something that you can outsource to a specialist writing if you wish or you could purchase Private Label Rights e-books or articles instead. With these then all you have to do is alter them to suit you and make them unique to you. Then once listed this provides you with access to even more potential new affiliates for your business.
So you haven’t tried Clickbank yet, then isn’t it about time you did. Take a few minutes just to look at what they have to offer and I’m sure you will be pleasantly surprised.

The Best Way To Make Money Online According To Me!

Making Money Online is the rave of the Internet these days. The only thing is you need to know a little bit about what you are doing in order to make a real income, and that is a little easier said than done.
I am no expert on Internet Marketing, but I have been making money online for the last 4 years now. The easiest way that I have found to get started making money online is to find an existing money making program and copy it.
Since I have been marketing online for a while now, I know that the marketers who can make the most money, the fastest are the ones who have a list of prospects that they can e-mail their offers to. The old saying “The Money Is In The List” is true. When you have an list of people interested in your offer that you can mail to, that’s money in the bank.
Building a list is collecting email addresses of people who want to be contacted by you. One of easiest ways of getting those names is to advertise something your prospects can get for free. Your product or service must have a perception of value to get the most sign ups. The benefit of building a large list is you have contact with hundreds to thousands of people whenever you have a message to get out.
The free offer method is a great way to start building a good list of interested prospects, and most online marketers use it, but for me it has a problem that has bugged me for some time. You see you have a cost that comes with advertising your free offer on the internet. Now granted you are receiving guality prospects, but you are not receiving any compensation to cover your advertising cost because you are giving away a free offer. Well I recently discovered a solution to that problem.
Here is how this unique system has solved the above problem. The offer is a program that helps anyone build a large opt-in list. Your Free offer is a Free 3 day 2 night vacation given to anyone who joins your list building program. I cost $10 bucks to join the program. You and 4 other marketers will get paid $2.00 each when someone joins. When your prospect run the same promotion and starts building their own list you will get paid $2.00 again from everyone who joins their list and so on down 5 levels deep.
The reason this program is so effective is that it’s so simple and inexpensive to run. Look what can happen when you follow the simple program instructions. Everyone who joins this pays 5 people $2 each. That’s the $10 cost involved. You then start receiving tons of $2 payments yourself. First from your 10. Then from their 10, then from their 10, etc. If everyone were to take a full month to get their 10 this is what you can expect to earn each month… Month 1: $20 (whoopie!) Month 2: $200 (looking better) Month 3: $2,000 (lets go shopping) Month 4: $20,000 (goodbye CC debt - hello Cancun!) Month 5: $200,000 (goodbye mortgage)
In my opinion this is a great way to get started marketing on the internet, because you have a product to offer that will build you a huge list of opt-in prospects that you can promote other offers to, plus it generates income to help offset your advertising cost. The program is simple and inexpensive to promote, you get a Free 3 day 2 night vacation, plus you have the potential to earn $20,000 in 4 months and build a 10,000 strong prospect list all for just $10. For more details on this amazing program, click the link in the resource box.

Viral Cash Abundance Program Review

Here we go again! Meet the world’s greatest cash generating system. There’s a new cash gifting program in town. It’s called Viral Cash Abundance Program. Is the Viral Cash Abundance Program a scam or is it legitimate? We all know that is the first question that must be answered.
This program is not like NOSS, TOCS, Abundance Living System, Epic, EDC Gold, Reverse Funnel System and the likes…..This new cash gifting program is stirring up people all over the world because of its No 1 Up direct pay structure. Viral Cash Abundance was designed with a no 1 up structure to keep up the motivation of its new members.
Sam Servedio founder of Viral Cash Abundance Program (expert internet marketing coach) explains, It’s a much better feeling to know that you can make money right away with a program. Because our members do not have to pass up any money to anyone at any time, they are more motivated to actually get marketing and generating leads.
Viral Cash Abundance has a very affordable level for everyone’s budget. Our members can pledge for different levels as little as $100, $200, $500, $1000, $1500, $2500 or the serious folks can pledge as high as $3500.
In addition to the Affordable No 1 Up structure, Viral Cash Abundance also has a very easy to follow and interactive training back office. You’ll learn everything you need to know about driving traffic and generating leads all from our convenient training back office, said Sam.
The trainings are very easy to follow step by step videos that will show you the computer screen of your trainer so you can see exactly what they are doing and how they are doing it.
Viral Cash Abundance business opportunity made it so that anyone from newbie’s to veterans can get started, follow the step by step videos, and start driving traffic and leads which ultimately turns into pledges.
Right now Viral Cash Abundance is in pre-launch and they are running a excellent special offer to those who get on board now. So if you join at the $1000 level, you get a pre-launch upgrade special to $3500. This special pre-launch offer will save you over $2000.

ClickBank Your Way to Affiliate Sales Success

Affiliate marketing is a very popular path to making money online allowing you to work from home and giving you the freedom of working for yourself. If you want to get started in affiliate marketing, you should know where to get good affiliate programs. ClickBank is the cream of the crop. Here’s how to tap into the ClickBank treasure chest.
ClickBank is the most well known and highly trafficked affiliate products marketplace on the internet. You can become a ClickBank affiliate simply by opening an account and getting a ClickBank ID. Once in as a registered affiliate you should then click on the Earn Commissions tab. Here it is your task to seek out products and services that fit your target market and your website. Look for the popular products and you’ll get a good idea of what is selling well and you can pinpoint the products that are already selling successfully.
ClickBank operates as a 3rd party middleman between the merchants selling products and the affiliates who promote them. ClickBank delivers the merchants offers and sets the affiliate up to promote that product for a commission. This is what makes affiliate marketing so popular - the product is created and ready for sale with no effort on your part in bringing it to the market. Your effort and reward comes in promoting it. ClickBank tracks your sales and delivers you your commissions. You get real-time sales reporting, statistics, and a paycheck twice a month.
As an affiliate you are free to choose marketing techniques and promotion tools as you wish to direct traffic and encourage clicks and sales. But affiliate marketing is far more than promoting a product. If you are to excel and become a super affiliate through ClickBank’s marketplace you will need to develop your skills in search engine optimization, general internet marketing techniques such as email and article marketing, newsletter marketing, back links, link exchanges and your own website content promotion. Promotion of products on your own website through articles, reports and e-books is one of the keys to super affiliate success. Using your affiliate links in all your content you provide your visitors with quality information and advice about the things they are interested in. That done you can link to a product sales page you are promoting and the chances of their clicking through and considering the product are due to your helpful approach in offering free content of value.
It is essential to offer multiple products rather than just one or two. You don’t want to fill your site with everything on the market though. Choose affiliate programs that are geared to your site and audience. With affiliate links and sales pages in place you are setting up an automated system that gives you passive income and more time for other projects.
To be a super affiliate you do have to remain on top of the trends of online marketing. What worked last year and even last month can change to something completely different. Watch your statistics to be aware of what is working and what isn’t. If you miss out on changes, new ideas and tools you will lose in traffic and sales because your competition will be way ahead of you.
In the affiliate marketing business you must have a strong sense of ability to succeed and a willingness to learn and apply what you learn on a consistent manner. Don’t hesitate. Hesitation and indecisiveness are the characteristics of mediocrity in affiliate sales.
Don’t forget that success won’t happen overnight. It may take weeks or months. It will require a large chunk of commitment from you but in the end you will be so glad you spent the time establishing a good foundation. With patience, persistence and knowledge you will start making sales. Once you find out what works and do more of it, you’ll be clicking your way to the bank, thanks to ClickBank and your hard work.