Sunday, October 05, 2008

Inside Tips from a New York Web Design Company

What makes a New York Web design company any different from other Web design companies? That’s easy Competition. Just look at how many design firms there are out there and you will see what I mean! In the city or outside, someone seeking high quality Web design in New York faces hundreds of choices in an area of just a few city blocks. Now that’s competition!
If you don’t live or work there it can be hard to imagine, so let me paint a picture Let’s say you typed “New York web design” into Google’s search box. You would get over twenty one million pages returned! Yes. 21,000,000! Are there that many Web design companies in New York? Of course not. But there are thousands of Web design firms in the area desperately trying to outdo each other. To be seen first and as the best. And 21,000,000 Web pages of competition are a testament of just how hard they will work to do so.
Sure, the competition is crazy but there is a good side. It makes those who really want to shine, work that much harder. They know anyone seeking design services has thousands of choices so they have to keep their ideas fresh and talent at its peak.
That said; here are some inside tips from a successful New York Web design company. We will focus specifically on Website usability, which has the unique distinction of being both the most important and principal consideration yet which is generally least considered.
First of all, people don’t typically read a Web page. They gloss over it. Actually, they quickly scan it so you need to get their attention right away and keep it. Here’s how…
1.) Use your most important keywords as the anchor text (that’s the text comprising the hypelinked words) in your links throughout your page’s content. This is a biggie! Want to see how big?
2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.
3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It’s a safety net many users rely and to deny it could result in major inconvenience to your visitors.
4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to “Search The Web” gives your visitors an invitation to leave your site. Why would you want that?
Secondly, people are not the only ones who visit your site. Search Engines do too. At least you should hope they do. So how do you make a website search engine friendly? It’s easier than you might think. There’s a lot more to it than using keywords in your meta tags. The days when you could just add keywords to your site’s head tags are over. The following are the three (3) things you absolutely need to do if you want your site at the top of Google.
1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page’s content. This is huge! Allow me to demonstrate how powerful this one element can be.
Go to Google and run a search for “Click Here” (no quotes.) Now try to pay special attention to two things… First, there are more than 1.6 billion other (competing) pages. Second, the number 1 match is a link to an Adobe Acrobat Reader download page.
Ready for a surprise? The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of Web pages supplying a link to Acrobat “Click Here” as their anchor text of choice. Amazing, isn’t it? This is the best news every for your site! This is like a magic bullet that works every single time. And it’s so easy. This leads us to our next tip
2.) If SEO becomes a priority for your site, as most will, build a separate page for each of your main keywords. And don’t forget to link the keyword rich anchor text, from each individual page, to the topic page that has that specific keyword as its main focus.
Insider Advice: As a Web developer you can deliver more value to your clients and earn substantially more by learning about SEO and helping get your clients sites to the top of Google, Yahoo and MSN. There are plenty of great SEO tools that can help anyone become a quick success with little time or effort. Just find a product that delivers and has customers you recognize. eBay, Motorola and Lexmark all place their online success in the hands of a tool you can get for $250 at Just dig around and find a tool that has the best success rate with clients who could easily afford anything but choose to stick with that one.
3.) Keep the idea of relevant anchor text in mind when requesting inbound links from other Websites. Google is all about inbound links and even the sites with the best content never get too high without great inbound links. By the way, this might not seem like a ?design? tip but it is more important than you can imagine.
Take this opportunity to build your brand in your own words. Remember, once you have the visitor, you have to keep them. Using the same logic as tip two, you should always request specific keywords be used as anchor text in the links from other sites to your pages. It’s also better to have each link go to the most logical page. Some to the home page are fine but you really want relevant deep linking as much as possible.
Warning: Avoid reciprocal link farms like the plague! They are so easy for Google to spot it’s a joke.
If you need to build links quickly or don’t have the time to dedicate to requesting links yourself, you can use a service that does “3 way linking.? It’s the ideal ?set it and forget it? option without worrying about reciprocal links being tracked. A service called 3 Way Linker ( is one of several that do this nicely and affordably.
It’s so simple that it’s brilliant. Imagine that ?Site A” links to ?Site B” then ?Site B” links to ?Site “C”. Finally ?Site C” links to ?Site A”. Using this method each is a true one way link.
That’s all for now. Good luck!

1 comment:

webdesign said...

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