Thursday, June 04, 2009

Selecting A Domain Name – The Most Important Part

                      Selection of the right name for your website is an important step you must take when creating your own online business. Your web site name will tell people what your site has to offer and it will help them decided if they are interested in looking further which is what you ultimately want. If you are planning to use Google AdSense as an income source you need to capture your visitors attention and keep them on your pages as long as possible so as to maximize your AdSense exposure. Of course, whether you are using ads as a revenue stream or not, your goal is to always keep your visitors on your site.
                        There are several ways you can select your domain name to help attract and keep your visitors. If this is your first website, you may feel overwhelmed by the many choices you have to make. Picking a web host, choosing a domain name and deciding on your site design are all important steps that can lead to a successful web site if properly done. It is important to stay organized, I would suggest making a list of the things you must do and in which order you should do them in before beginning your website.

                  The first step is to write down all the products or services that you will be offering on your website. Are you going to offer free products or services and use advertising as a cash revenue or will you be selling a product to earn an income? Will the products you sell be your own or will they be other people’s products for which you will be an affiliate. In addition, you should make a determination as to what age group or groups the products or services that you will offer on your website would benefit the most, who will your site appeal to? After these factors are determined, you can then choose a name that will combine both the products/services that you will be offering and the age group to which you want to appeal to, performing these steps will help you in creating a successful domain name and help you optimize your site to your targeted audience.

                Once you have created your domain name and have a good idea on what your goals are for your website, you will need to convince others to visit your new site by means of domain name marketing. This is an important step in getting your website promoted and driving traffic to it. There are a variety of ways that you can successfully market your domain name; visiting sites that offer similar products/services and leaving comments when possible with a link to your own website. This is called the backlink and using these can drastically improve your Google search engine ranking as well as drive traffic to your site. Additionally there are banner exchange programs where you can exchange link banners with other websites to advertise your website. You can also purchase ads on a site that attracts the type of traffic you want for a relatively low cost or use programs such as Google AdWords to advertise. These are just a few of the options available to you to help drive traffic to your web page.
Email marketing is another method that you can use to help increase your website traffic and gain more customers. Send emails out to everyone you know and start an email list, within the body of the welcome email include links to your website so that people can easily click on the link and be directed straight to your web page.

                  Although following these rules will not guarantee your success they will greatly improve your chances of succeeding with your new website. In addition, they will make the whole process of creating a website go more smoothly and feel less overwhelming.


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