Monday, June 01, 2009

When You Submit To Article Directories

             To all writers and non-writers out there, now is the time to
start digging up those creative writing skills back.
With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and most
effective techniques in getting targeted prospects to sites and
converting them into buyers. This is why article writing,
submissions and publications are also getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this
is invaluable in getting the contents more exposure, which is
only half of the story.

Let us take a look first at the common mistakes that some
people make before submitting their contents to article

1. Confusing the reason to promote the articles with the reason
to write them.
In article writing, there are three key benefits why you are
promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts.
But there is only one reason why you write an article, and that
is to inform your audience. If the article is not focused on
this primary and most important purpose, it will fail to achieve
the three promotion benefits because no one will be interested
in reading them.
You need to figure out first how to get people to read what is
in your article, then make them click on your resource box. You
can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article
You may know already that your articles can help you generate
additional links back to your site. But do you know that you can
get more visitors and better search engine results from that
same articles?
Mention keywords at strategic places. Just be sure not to
overdo them. Some are even using anchor texts which is also an
effective method. But it is important to know that majority of
the directories are not able to support this.
Remember that is not only about the links back to your site.
Part of doing well in your article marketing is getting picked
up by publishers with a large number of audiences and gaining
the ability of leveraging other brands because of the quality of
your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There
are other factors that can turn your article marketing efforts
into an opportunity that can boost your earnings. Not just
increase the number of visitors to your site.
Start out with a plan and see to it that your article will
serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that
all that is you wanted is links back to your site. And any
visitors it can generate are fine.
Guess what? Not all article banks and directories are going to
accept your content automatically. Oftentimes, they have some
guidelines and specifications on the articles that they are
You can double the number of sites you can submit to by writing
articles that the directories want to share with other people.
All it takes is one publisher with a hundred thousand readers to
increase your potential audience overnight.
Write the articles that publishers want in their publications
if you want your article marketing to work the most effective
way for you. This also means you have to obey the standard
guidelines, spell checks, researching on a good topic and even
hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part.
You can start getting a little exposure from increased links
back but on a very basic level. Or enjoy massive exposure from a
little extra time making quality contents.
It will be your choice. You may not be aware of the fact that
an article submitted on directories is not meant to have the
same level of exposure as highly-targeted content ones geared on
a narrow group of people.
Learn the difference between these two and it will surely help
you know what kinds of articles to write and to submit.


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